Search results for "Employee silence"

The Spiral of Silence a Theory of Public Opinion

1974

Returning to classical statements on the concept of public opinion, I have tried to substantiate empirically the process o f public opinion formation through the individual’s observation of his or her social environment. Of all the pertinent statements by Tocqueville (S), Tiinnies (9), Bryce (4), and Allport (l), I can mention here only Allport’s example of a process of public opinion: the pressure brought to bear on householders in a neighborhood to shovel the snow from their sidewalks. This example illustrates that social conventions, customs, and norms are included, along with political questions, among the “situations” and “proposals of significance” with which a large number of people …